Are you internet savvy? Do you think you have what it takes to monetise the digital space?
If so, then Digital Marketing might be the right career path for you.
Digital marketing is simply the strategic method of using digital platforms like social media handles, google, emails, apps, videos, search engines, etc. to promote products and services of brands to the public. This helps to create awareness and drive traffic to buy products offered by those brands.
In this blog post, you will get all the information you need on how to become a Digital Marketer in Australia.
Overview of Digital Marketing in Australia
Digital Marketing has grown in popularity in Australia and around the world in recent years, leading to an increase in demand for Digital Marketers as people’s online time has increased by 5% in the last three years.
With over 80,000 Digital Marketers, also known as Digital Advertising and Marketing specialists, employed in Australia, there is still a high demand for these professionals, making it an ideal career path.
Size of the Industry
As the demand for Digital Marketers increases, so does the number of professionals in the field.
Predictive Analytics shows a massive projected growth of 11.4% in the next 5 years, making this career path a dependable and hot niche.
Digital Marketers are in high demand in different locations in Australia. Around 84% of Digital Marketers live in the capital cities compared to the all-jobs average of 62%.
New South Wales and Victoria have a large share of employment compared to their population size.
Here is the percentage of Digital Marketers in different areas of Australia by state and territory:
- Tasmania 0.71℅
- Northern Territory 0.37%
- Australian Capital Territory 2.1%
- Southern Australia 2.5%
- Western Australia 3.93%
- Queensland 11.73%
- Victoria 23.72%
- New South Wales 31.98%
This is why it is important to consider a possible career path when choosing a city to study. Click here to find out more about how to choose a city to study in Australia.
Industries where Digital Marketers are needed
The Marketing and Advertising industries are always in need of Digital Marketers, which means there is always constant hiring and job postings for Digital Marketers.
It comes as no surprise that about 55% of Marketing spend was attributed to Digital Marketing activities in 2021.
A massive 44% of the Digital Marketing workforce are employed in the Tech and scientific industry, other industries account for the remaining 56% of Digital Marketers in Australia.
The industries include:
- Tech and scientific industries 44%
- Manufacturing 5.9%
- Retail 11.0%
- Finance 7.1%
Other industries account for 32%.
- Real estate and property
Hours of Work
In Australia, about 78% of employed Digital Marketing specialists work full-time hours in their jobs.
Full-time workers work an average of 44 hours a week in their primary job, this is the same as the all-jobs average.
About a third of workers regularly work extra hours or overtime which can be either paid or unpaid.
The average age of Digital Marketers is 34 years, which is lower than the all-jobs average age of 40 years.
A percentage of 42% accounts for the age of Digital Marketers above 40+ years while the remaining percentage of 23.7% accounts for ages from 23 to 37 years.
With over 80,000 Digital Marketers employed in Australia, 39% account for men in the workforce while 61% account for women in the entire workforce, this is 13% above all-jobs average for women (48%) and 17% below all-jobs average for Men.
What are the skills required to become a Digital Marketer in Australia?
A Digital Marketer needs a wide range of skills and capabilities to do their duties excellently and this may include a mixture of soft and hard skills.
The soft skills include:
The hard skills include:
- Search Engine Optimization (SEO)
- Content Creation
- Data Analytics
- Strategic Writing
- Search Engine Marketing
- Social Media Marketing
What are the Tasks and Duties of a Digital Marketer?
Apart from creating awareness of products for brands, driving traffic, and generating sales, a Digital Marketer also has a lot of roles to play in the marketing areas.
Here are some of the tasks and duties of a Digital Marketer;
- Development of digital marketing campaigns and strategies for the business
- Management of email campaigns, social media, content creation, search engine marketing, and search engine optimization.
- Tracking KPIs such as shares and impressions on social channels, conversions on search channels & open and click-through rates in emails.
- Analysing ad campaigns and finding faults in them to find what works and what doesn’t to better use time and resources.
- Keep up with trends and insights.
- Appropriation of marketing investment.
How much does a Digital Marketer earn in Australia?
Digital Marketer’s earnings depend on what specialisation, skill set, experience, and city they live in.
The average full-time earnings of Digital Marketers is $1,758 per week, which is higher than the all-job average pay of $1,593.
The average hourly pay for Digital Marketers is $47, which is higher than the all-jobs average hourly pay of $41.
Essential Steps to becoming a Digital Marketer in Australia
Although a formal qualification is not needed for becoming a Digital Marketer in AUstralia, having a qualification can give you an edge over others.
Here is a step-by-step procedure on how to become a Digital Marketer in Australia:
Step 1: Get started with Diploma
To get started your career as a Digital Marketer in Australia, you can do a 1 year Diploma in Marketing or Diploma in Social Media Marketing.
This can give you insights into the digital marketing career and also the practical skills in various aspects of digital marketing.
The average cost of a Diploma of Marketing or Social Media Marketing can be $6000.
Step 2: Get a Degree in Digital Marketing
You can skip Diploma level studies and jump right into action with a bachelor’s degree from a recognised tertiary training institution in Digital marketing or any closely related field.
- Bachelor Degree
To study an undergraduate degree in Digital Marketing at an accredited Australian university, you must have completed your secondary school education and have studied the subjects needed for your intended university.
Some of the popular bachelor degree programs to become Digital Marketer includes:
- Bachelor of Marketing
- Bachelor of Business – with specialisation in Digital Marketing
Here are some requirements that need to be met before aiming to study Digital Marketing in a tertiary institution in Australia.
- Must have passed grade 12 or equivalent.
- An English proficiency test (IELTS, TOEFL, PTE) with the band score mentioned by the intended university. (This is for students from non-English speaking countries).
- Specific entry requirements for most universities
When you meet all the criteria necessary, you can get an admission to study Digital Marketing in an accredited tertiary institution.
A full-time study for a Bachelor’s degree runs for 3 to 4 years depending on which tertiary institute, where not only theoretical but as well as practical knowledge is acquired.
The average cost to study for a Bachelor’s degree in Digital Marketing in Australia ranges from AUD 18,000 – 33,000 per annum.
- Master Degree in Digital Marketing
You can go for a master’s degree when you have completed a bachelor’s degree in Digital Marketing or any closely related course.
A Master’s degree in Marketing runs for 1.5 to 2 years of full-time study and this degree offers specialisation in this area of study.
If you want to apply for a master’s degree in Digital Marketing in Australia, here are some basic entry requirements:
- Bachelor degree in marketing or closely related fields
- English proficiency test (IELTS, TOEFL, etc.) with the band score as stated by the intended university of study.
- Basic SEO knowledge, marketing management, and mathematics are a plus.
- Work experience of 1 to 3 years (Not mandatory but recommended).
The average tuition fee for acquiring a Master’s degree in Australia ranges from AUD 29,000- 60,000 per year.
Step 3: Join the Digital Marketing Association or Australian Marketing Institute (AMI)
The Australian Marketing Institute (AMI) and the Digital Marketing Association are organisations that allow emerging marketers to communicate with senior Digital Marketers to gain insight into how the industry works and get a competitive advantage.
You can use what you’ve learned from them and their networks to find work.
An annual fee of $150 (incl GST) is required for membership in this association.
You can learn more about the membership fees for each level of membership here.
Step 4: Get internship while studying
Digital marketing students are in high demand among Australian employers. Many students have managed to score internships in this field.
It will be better if you can find an internship while studying as it can open lots of opportunities for you after completing a formal qualification.
Step 5: Keep up to date
Digital Marketing is a dynamic field and as the new technologies, information and platforms evolve, so does the field of digital marketing.
It goes without saying that major updates from the platforms, algorithms, artificial intelligence, all pose a very interesting challenge for all Digital Marketers.
So, you will need to keep yourself up to date with the changes in the field and stay on top of them to offer best digital marketing services to your clients and businesses.
What are the popular universities to Study Digital Marketing in Australia?
Here are some popular institutes to study Digital Marketing in Australia:
- Monash University
- Deakin University
- The University of Melbourne
- Southern Cross University
- Macquarie University
- University of South Australia
- Melbourne Institute of Technology
Future Growth of Digital Marketing Career in Australia
Digital marketing is expected to grow at a rate of 11.4% over the next five years, making it a perfect career choice.
As long as the internet is in use, there will always be a need for Digital Marketers.
Most marketers can even work for themselves and have their own brand.
This career choice has a wide range of specialisations, so there is no end to the amount of knowledge you can gain to supplement your own skill set.
Keep in mind that when choosing your career, it should be accompanied by a strong desire to achieve success and fulfil your dreams.
And this is all you need to know about becoming a Digital Marketer in Australia. Let us know what career you want us to cover next in the comment section down below.