How to Become a YouTuber in Australia (with 7 ways to make money as YouTuber)
If you think you can make a living by posting creative YouTube videos on YouTube and getting paid for it, then becoming a YouTuber might be your dream career.
A YouTuber is an influencer or a personality who creates videos on the video-sharing platform called YouTube and posts those videos on their personal YouTube channel.
YouTube has been blowing up for the past decade now and the projected growth is still skyrocketing as more people go to YouTube and watch shared videos. This inevitably makes it a desirable career path to venture into.
In this blog, you will get all the necessary information you need on how to become a YouTuber in Australia.
Overview of YouTubers Industry in Australia
The YouTube industry is primarily about the creation of videos for educational, information, or entertainment purposes and sharing those videos with users on YouTube, where they can like, comment, share and subscribe to channels.
There are over 31 million YouTube channels worldwide and there are more than 65 YouTubers with more than a million subscribers in Australia.
This accounts for 0.26℅ of YouTubers with more than a million subs in the YouTube industry.
Size of the industry
With over 31 million YouTube channels worldwide and more than 65 Australian YouTubers with a million subscribers, which accounts for 0.26% of YouTubers worldwide.
There are about 17.8 million users of the platform in Australia out of 2.56 billion users worldwide, the number of users in Australia accounts for about 0.66% of the total users of the platform.
This YouTube industry also makes a gross profit of about $1.5 billion to $2 billion from ad campaigns and promotions, making this industry one of the social media platforms with the highest gross profit gained from advertisement and brand promotions.
Age
The average age of YouTubers ranges from 18-29 years accounting for about 68.08% of YouTubers on the platform.
Gender Ratio
With over 31 million YouTube channels and the rise of new YouTube Channels and YouTubers alike, Men account for 53.1% of users of the platform, and Women account for 46.9% of users of the platform.
What are some skills required to become a YouTuber in Australia?
To become a YouTuber in Australia, you need certain skills for you to succeed in the YouTube industry and this may consist of conventional skills and technical skills.
Here is a list of skills you need to become a YouTuber in Australia:
- Patience
- Ability to create engaging content.
- Resilience to negative comments.
- IT skills
- Research skills
- Analytical skills
- Video making skills
- Video scripting skills
- Video editing skills
- Marketing skills
- Organisational skills
What are the Tasks and Duties of a YouTuber?
A YouTuber has a variety of functions and roles.
Here are some of the Tasks and Duties of a YouTuber;
- Editing Video Footage to get refined and consistent brand-appropriate videos.
- Attending pertinent YouTube workshops.
- Observing YouTube and sponsorship-related guidelines.
- Release and promotion of your content videos.
- Publishing engaging content for your channel members.
- Ability to encourage subscribers to buy channel membership.
- Reminding channel members to like, comment, and subscribe.
How much does a YouTuber earn in Australia?
Earnings of YouTuber varies depending on their channels size and watch time they get.
Most YouTubers make money through the YouTube Partner Program (explained later). Once they meet the requirements and get approved, they get paid based on each 1000 views, also known as CPM.
But for rough estimates, here are some numbers.
YouTubers with up to 10,000 subscribers can earn from $5 to $200 per video, those with more than 100,000 subscribers can earn from $500 to $2000 per video while those with above 1,000,000 subscribers can earn from $5000 to $20,000 per video.
Australia’s highest paid YouTuber, Lachlan Power earns around $2.5 million per year.
You can also get these estimated earnings by checking tools like Social Blade.
Who are some of the most popular YouTubers in Australia?
Some of the most popular Australian YouTubers include:
- Chloe Ting
- LazerBeam
- Lachlan
- Ozzy Man Reviews
- Wengie
How to earn money as a YouTuber in Australia?
There are various ways you can earn money on YouTube including:
- 1. YouTube Ad revenue: One of the most popular ways to earn money as a YouTuber is through the YouTube Partner Program (YPP). Basically, ads that appear on your channel to your subscribers before or during the video, YouTube share that ad revenue with the creators. To join this partner program, you will need to meet the requirements like 4000 hours of watch time in last 12 months and 1000 subscribers on the channel.
- 2. Affiliate Programs: You can become an affiliate partner with various businesses to promote their products and services. And with each sale made, you will get a commission for that. We have discussed these programs in our other article here.
- 3. Sponsored Ads/Brand deals – You can also make money as a YouTuber in Australia by getting sponsored brand deals. You can charge brands money for each video you do for them. But you need to have a fair bit of following and watch time before you can get these deals.
- 4. Sell digital products: You can also start making money as a YouTuber by selling digital products like ebooks, courses, templates, etc.
- 5. Sell physical products: Instead of selling digital products, you can earn money by selling physical products like selling merchandise eg T-shirts, caps, mugs etc.
- 6. Memberships: You can offer memberships to your subscribers by asking them to become a member of your channel. You can create exclusive content, answering the questions, exclusive giveaways, exclusive live content for these subscribers.
- 7. Donations: You can also get donations from your subscribers. There are inbuilt features on YouTube that allow your subscribers to donate money to their loving creators.
Essential Steps To Becoming a YouTuber in Australia
Becoming a YouTuber in Australia does not need any qualifications or certifications or even attending a Tertiary institution, but it does require your ability to create engaging content for your subscribers.
Here is a step-by-step guide on how to become a YouTuber in Australia;
Step 1: Decide On A Niche
Deciding on a niche that suits you is the first step to take when you want to open a YouTube channel. You should ask yourself these questions.
- What interests you?
- What are you passionate about?
- What subject do you want to talk about?
These are the questions you have to ask yourself before aiming to become a YouTuber.
Finding the right niche will attract the right audience who will always be interested in what you have to say or do.
Step 2: Lay Out The Goal Of Your Channel
Another crucial step to take is to describe the goal of your channel.
Do you want your channel to
- entertain,
- inform
- or educate?
Deciding on what you want your channel to pass across to the audience will help you a lot sooner than trying to cover all scopes at once.
Step 3: Generate Content Ideas
This is where the real work in YouTubing starts. You will have to brainstorm on how to generate captivating content for your channel.
You can get inspiration from other YouTube videos in your niche, but the main question is,
- Can you make your videos better?
- Can your videos pass across more valuable content or more entertaining content?
- Can you come up with better ideas?
Try pinpointing what your audience will like more and what will easily pique their interest.
Step 4: Create A Content Calendar
Making a content calendar or timetable is the best way to maintain consistency. It may be terrific if you can upload videos every day, but the job might prove a bit tasking, especially if it’s a one-man operation.
So the best way to go is to draft a content calendar where you can make and upload new videos. For starters, you may be able to make and upload two videos a week and then progress with time.
Step 5: Get Your Tools Ready
The quality of videos you would make depends on the quality of the tools you use. It is very important to know which type of equipment you need to create high-quality videos.
You do not need to buy expensive equipment, but there are a few necessary tools you would need to get.
- Camera
- Microphone
- Tripod
- Lens
- Screen Recorder
- Editing software
- Video SEO tools
- Laptop
- Animation-making software.
You can use your phone if it has the necessary features needed for making high-quality videos.
The average cost needed for getting your professional equipment for your YouTube channel is $1000 to $3000.
Step 6: Start Up And Improve Your Channel
Now that you are done with the necessities, you can start up your YouTube channel by partnering with YouTube.
Once you have started up your channel, you can optimise it by:
- Using a unique and memorable name, you can use your name.
- Explaining what your channel is about in the “About” section.
- Practise the use of short and clear sentences for readability.
Step 7: Upload Your First Video And Learn From It
You can start creating and uploading new videos after you have set up and optimised your channel.
You should keep in mind that your first few videos may not turn you into the YouTube star you dreamt of, but with consistency, patience, and the creation of captivating content, you will get there.
As a new YouTuber, you may encounter some challenges; however, you can research how to overcome those challenges and scale through them.
There is no average cost for starting up a YouTube channel or becoming a YouTuber on the video-sharing platform; it is completely free to start up.
Future growth of the YouTube industry in Australia
Becoming a YouTuber in Australia can be a great career path if you have the necessary qualities.
The video-sharing platform has a projected growth of 5.65% in the next 5 years, making this career choice a solid one.
You can also become an influencer and ambassador for brands if you get the right recognition in the platform as long as you have the right amount of subscribers which will come as a result of patience, persistence, consistency, and the ability to dish out amazing content that will pique the interest of users.
YouTubing may not come easy at first but with time and consistency, you will get used to the operations of the platform.
And that’s everything you need to know about how to become a YouTuber in Australia. Let us know in the comment section below about the career you want us to cover next.